UK Hospitality Web Design Agency

Websites that fill
rooms, not just screens

We build high-performance websites for hotels, B&Bs, and self-catering businesses across the UK — designed to drive direct bookings, rank on Google, and look after themselves.

100+
Active hospitality clients across the UK
50+
5-star verified Google reviews
99.9%
Guaranteed hosting uptime
Our Commitment

The Direct Booking Guarantee

Every website we build is engineered to earn its keep. We guarantee your site will pass Core Web Vitals, be fully mobile-optimised, and be set up to rank for your key local search terms — or we fix it for free.

  • Core Web Vitals pass — guaranteed on every build
  • Mobile-first design for how guests actually browse
  • Local SEO setup included on every project
  • Booking engine integration as standard
  • Dedicated support — not a ticket queue
  • Free fix if we miss our performance targets
What we do

Everything your hospitality business needs online

From your first domain to a fully managed monthly service — we handle the lot, so you can focus on your guests.

Website Design & Build

Custom, high-performance websites built specifically for hospitality businesses — not templates, not page builders.

Most popular

Monthly Website Management

We keep your site fast, fresh, and ranking. Like having an in-house digital team at a fraction of the cost.

Retainer

SEO & Local Search

Get found when travellers search for accommodation in your area. We set it up, monitor it, and maintain it.

Gift Vouchers & Online Shops

Sell gift vouchers and merchandise directly from your website. Keep the full margin — no third-party fees.

Email Marketing

Newsletters and campaigns that bring past guests back. We design, write, and send them on your behalf.

Professional Photography

Hospitality-specific photography that makes your property look its best — for your website and beyond.

Case study

Results our clients actually see

Replace these placeholder metrics with real numbers from your best-performing client project.

Hotel · Pitlochry
Knockendarroch Hotel
Luxury hotel, Perthshire
+43%
Direct bookings in year one
100
Google PageSpeed score
#1
Google rank for core search term
3mo
To full ROI on website investment

"Web Smart Media completely transformed our online presence. Direct bookings are up significantly and the site handles everything — we barely need to think about it."

— General Manager, Knockendarroch Hotel
Read the full case study

What will your website cost?

Tell us what you run and get an instant ballpark — no forms, no sales call required.

Typical investment
£1,800 – £3,200
For a B&B or guest house site: design, build, SEO setup, and first year of hosting included.
Client reviews

50+ five-star reviews on Google

Verified reviews from hospitality businesses we've worked with across the UK.

★★★★★
"Almost like having an in-house digital marketing team. Websmart are a joy to work with, very responsive and regularly put forward suggestions for how to improve our online presence."
Julia Cox
Land Rover Experience Scotland
★★★★★
"Has created 3 different websites for us now and each one has been fantastic and even better than I imagined. Would highly recommend to anyone looking for website services."
Emma
Mingarry Park
★★★★★
"Professional and helpful in handling all aspects of the website upgrade. The owners are delighted with the results — both in terms of functionality and design. The transition was really smooth."
Hannah Thaxter
Port Charlotte Hotel
★★★★★
"Create wonderful, unique websites backed up by great maintenance and after-service care. In a busy, competitive market I can't recommend them highly enough."
Pauline Duncan
Northlands B&B
Read all 50+ reviews on Google
Our work

Built for hospitality, across the UK

A selection of recent projects across our core sectors. Each site is custom-built — no templates.

Knockendarroch Hotel
Luxury Hotel, Pitlochry
Port Charlotte Hotel
Hotel, Isle of Islay
Cairn Lodge Hotel
Luxury Hotel, Auchterarder
Darlington Hotel
Hotel, Hyde Park London
Craigatin House
Boutique B&B, Pitlochry
Craigroyston House
Victorian B&B, Pitlochry
Ravenscraig Guest House
4-star Guest House, Aviemore
Dalnoid Cottages
Luxury Self-Catering, Glenshee
Straloch Estate
Highland Escapism
Golf Around Scotland
Golf Tourism
Explore Pitlochry
Tourism Hub
Rejuvenate Clinic
Award-winning skin clinic
View all 100+ projects
About the team

A specialist agency, not a generalist studio

We've spent over a decade building websites specifically for the hospitality and tourism sector. That focus means we understand what a guest needs to see before they book, what search terms your competitors are targeting, and what a fast, reliable hosting setup looks like at scale.

We work with clients across Scotland and the wider UK — from boutique B&Bs to multi-property hotel groups.

Google Workspace Partner Nominet Accredited Channel Partner 10 Years in Business
Dedicated account management
One point of contact who knows your business — not a rotating support team.
Built for mobile-first guests
Over 70% of accommodation searches happen on mobile. Every site we build is designed mobile-first.
Secure, fast hosting included
SSL, 99.9% uptime guarantee, daily backups, and proactive monitoring on every hosting plan.
Google Workspace reseller
Professional email, Google Drive, and workspace tools managed through us — one invoice, one contact.

Ready to start filling more rooms?

Book a free 30-minute discovery call. We'll look at your current site, your competitors, and tell you exactly what we'd do differently.